I USE STORIES TO SHARE KNOWLEDGE, TO INSPIRE ACION AND CHANGE MINDS
“There have been great societies that did not use the wheel. But there have been no societies that did not tell stories.”
Ursula Le Guin, Novelist
WHAT IS CORPORATE STORYTELLING
Stories can move, inspire and trigger a positive reaction among humans. In fact, they are 22 times more likely to remember information when they hear a story rather than facts and figures.
Through corporate storytelling, it is possible to ...
WHY YOUR COMPANY NEEDS STORYTELLING
Apart from a great marketing strategy for your company, corporate storytelling is one of the best ways to brand yourself, make partnerships and establish yourself as an authority in the industry.
Not just that, storytelling is an excellent way to attract new talent and onboard new employees who care about your company's values.
With a good story, a company has context. It lets people know why they should care about you and your company.
SAY SOMETHING HERE
Vaishali Sharma, Amazon
Even though I was excited about joining the corporate world after 23 years, I was also feeling overwhelmed. I had many questions on how I would navigate this new world, Would I be a fit after so many years? How would I connect with people at work? How would it feel to onboard virtually? When I asked family and friends, they would say that I would do great, and that there was nothing much to worry about. While this was good advice, it didn't help with a real plan.
I approached Shyam, and he helped me with specific ideas and actions. His experiences were complementary to mine, as he was transitioning out of corporate into being a freelancer, and I was doing the exact opposite. This created a partnership dynamic for our dialogue.
The best 'gold nugget' I received from Shyam was when I joined my new job. He suggested that before asking someone to help me, I need to do something for them. I looked for opportunities to help my new colleagues, to make their work easier by contributing what I knew. I have started building relationships now, based in a mindset of 'giving' rather than 'getting'. Shyam's infectious sense of humour helped me the most, as it helped me balance my fear with a sense of fun and anticipation.
You will enjoy working with Shyam. He puts his clients' interests first and will do the best by you.